The Paddle-Buddy Paddle Holder is there for you when you need both hands free to take a photo, reel in a fish or just stop to get into your gear. This no hassle suction cup paddle holder attaches to any kind of smooth (non-porous) surface in seconds by simply pushing down, then flip the suction cup lever from off to on. Locks in place with RAM industrial strength locking suction cup. Simple & practical: never worry about your paddle floating away. The perfect gift for the paddler who has it all! Double suction cup model available too for "over the top" holding power!!